Robi honours 26 World Cup campaign winners

Robi Axiata PLC has rewarded 26 winners of four customer engagement campaigns organised around the FIFA World Cup. 

A prize-giving ceremony was held at Robi's head office in Tejgaon, Dhaka, on Tuesday.

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Robi Managing Director and CEO Ziad Shatara, Chief Corporate and Regulatory Officer Shahed Alam and Head of Marketing Md Shawkat Kader attended the ceremony and presented the prizes.

The campaigns were conducted across digital and non-digital platforms, with live World Cup matches also streamed on the My Robi app under the slogan, “World Cup On, You Could Be the Champion; on My Robi App”.

The ‘Quizmaster’ campaign produced 11 winners based on their final leaderboard positions, while another 11 won the ‘Photo in Front of Graffiti’ competition based on reactions to their entries.

Three winners were selected from the ‘Who Will Be Football’s Octopus?’ match prediction challenge for making the fastest correct predictions.
In the ‘Monthly Pack World Cup Campaign’, customers who purchased designated monthly packs could select their preferred team.

The customer who chose eventual champions Spain won the grand prize, a Royal Enfield motorcycle.

“Our World Cup campaigns were designed to create a more engaging and enjoyable experience for our customers. The overwhelming enthusiasm and participation we received were truly inspiring,” Shatara said.

All 26 winners attended the ceremony with a family member.