New Diamond brand cement hits market

Diamond Cement Ltd yesterday launched the company's new brand: Diamond Coastal+.

"At present there are two types of cements in the country's market: ordinary Portland cement and Portland composite cement. But we are going to launch a new variety: Portland slag cement," said Jasim Uddin Khondakar, executive director of Diamond Cement Ltd.

"This slag cement is effectively useful for constructions in coastal area."

"Although we are launching Portland slag cement for the first time in Bangladesh, it is not new in the world market," he said. The slag cement protects construction from saline water and enhances the strength and longevity of construction, he said.

Hakim Ali, director of Diamond Cement Ltd, said Portland slag cement is useful for construction not only in coastal areas but also in other areas, as it is environment-friendly.

GM Sadiqul Islam, associate professor of the civil engineering department of Chittagong University of Engineering and Technology, also spoke at the launch.