‘Value-added content still scarce in Bangladesh’

When the importance of content and its related things is increasing worldwide, there is a significant lack of distinct and value-added content in Bangladesh, speakers said at a virtual conference today.

Bangladesh Brand Forum organised the conference recently on content marketing to address the gap in the Bangladeshi industry.

Addressing the programme, Shariful Islam, founder and managing director of Bangladesh Brand Forum, said while the content and everything associated with it has gained momentum, effective content and the core understanding of it has been scarce in Bangladesh.

Andy Greenaways, chief executive officer and founder of Rumble, said the solution to not wasting company resources is using distinct resonance when it comes to content.

Pradeep Dwivedi, chief executive officer of ErosSTX India, in his keynote highlighted that audio gaming and other futuristic trends are becoming a reality quicker than imagination, making it paramount for brands to adapt to emerging ideas fast.

Dave McCaughan, the co-founder of Marketing Futures, emphasised brands have to narrow down whether they are here to provide help, hope or hi-jinks before fitting their content into the framework to use it for marketing.

The conference had four keynote sessions. Two adept Case Studies on local and international organizations were discussed and dissected by Breity Sabrin, co-founder and CEO of Just Storys Limited and Shuvashish Roy, head of business at The Daily Star.