Aarong opens new outlet in Dhaka's Shyamoli

Aarong has opened its 32nd outlet in Shyamoli, Dhaka, marking a major expansion of its retail presence in the capital.

The new outlet spans about 19,000 square feet across four floors. It brings together Aarong's sub-brands Taaga, Taaga Man and Aarong Earth, along with its range of handcrafted clothing, jewellery, home décor, accessories and skincare products. The outlet also includes Grassroots Café.

The opening is part of Aarong's wider expansion in Dhaka as shopping areas continue to grow in different neighbourhoods.

Tamara Hasan Abed, Managing Director of BRAC Enterprises, said, "Our long-awaited Shyamoli outlet opening speaks to the evolving neighborhoods of Dhaka, enabling us to serve our communities with greater convenience while building deeper relationships with both loyal and new customers."

Aarong operates as a social enterprise of BRAC. The brand works with rural artisans across the country and focuses on promoting traditional craftsmanship and sustainable production.