Bangladesh Brand Forum honours Most Loved Brands of Bangladesh

Bangladesh Brand Forum has announced the Most Loved Brands of Bangladesh at the Best Brand Award 2025 gala in Dhaka.

The 17th edition of the award ceremony was held on Saturday at Le Méridien Dhaka. A total of 61 awards were presented, covering 45 categories. The Overall Top 15 Most Loved Brands of Bangladesh were also recognised. AMA Coffee received the Most Emerging Brand of Bangladesh award.

Local brands continued to dominate the overall rankings. bKash secured the top position. RFL Houseware and Radhuni placed second and third. Other brands in the top 15 were Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta/Maida/Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo and Rupchanda Fortified Soyabean Oil. AMA Coffee was recognised for the steepest rise in the brand equity index over consecutive assessments.

The awards are based on a nationwide study conducted by nSearch Ltd. The survey covered all eight divisions of Bangladesh, including urban and rural areas. A total of 12,400 interviews were conducted with equal participation from men and women. The study assessed 45 categories using brand equity evaluation and cross-category analysis. Data were collected through online and self-administered interviews.

Asif Mahamud, Director of nSearch Limited, presented the methodology of the Best Brand Award 2025 at the event.

Speaking at the ceremony, Shariful Islam, Founder and Managing Director of Bangladesh Brand Forum, said, "Brands today shape aspirations, influence culture, and fuel economic progress. As consumers evolve, brands must stand for responsibility, innovation, and meaningful impact. Tonight, we honor those who not only win in the marketplace but also improve daily life for millions. Branding is nation‐building—and I hope this recognition inspires bigger ambitions, braver ideas, and greater value creation for Bangladesh."

Bangladesh Brand Forum introduced the Best Brand Award in 2008. Over the years, it has become a leading branding recognition in the country.

The Best Brand Award 2025 was held in partnership with nSearch Ltd., with support from the International Advertising Association Bangladesh, Turkish Airlines, Marketing Society of Bangladesh, Le Méridien Dhaka and Backpage PR.