Co-branded SME credit card introduced for PepsiCo distributors

Mastercard, Southeast Bank PLC and SSL Commerz have launched a co-branded SME credit card for the distributors of PepsiCo's exclusive partner, Transcom Beverages Limited, in Bangladesh.

The launch took place on December 6, 2025. This is PepsiCo's first collaboration of this kind and introduces a digital payment solution for its distributors.

The card is designed to give distributors easier access to credit and a secure digital payment system. It offers financial management tools and provides up to 45 days of free credit. It supports better credit management and enhances purchasing power to promote wider financial inclusion.

Md. Mahbub Alam, Additional Managing Director, Southeast Bank PLC., said, "Southeast Bank has always been dedicated to empowering businesses through innovative financial solutions. This co-branded card will help PepsiCo distributors manage finances more efficiently while promoting digital payment adoption."

Syed Mohammad Kamal, Country Manager, Bangladesh, Mastercard, said, "Small businesses are the backbone of Bangladesh's economic growth, and enabling their success is critical to shaping the future of commerce in the region. At Mastercard, we are delighted to collaborate with Southeast Bank, SSL Commerz, and PepsiCo to deliver SME credit solutions that transcend traditional boundaries. By connecting businesses to our global network and digital tools, we are not just facilitating transactions - we are driving transformation in an increasingly connected economy."

Pranav Mehta, Managing Director, PepsiCo Bangladesh, said, "Our distributors play a vital role in driving our business success, and this collaboration with Mastercard and Southeast Bank reflects our commitment to their growth. This co-branded SME credit card will not only provide financial convenience but also strengthen the business ecosystem by offering our partners access to modern digital financial solutions."

Sayeeful Islam, Managing Director, SSL Wireless, said, "At SSL Commerz, we are committed to driving digital transformation for businesses across Bangladesh. Our partnership with Southeast Bank, Mastercard, and PepsiCo reflects a shared vision to empower SMEs with smarter, faster, and more secure payment solutions. By integrating our robust digital payment infrastructure with this co-branded SME credit card, we aim to boost distributors' financial agility and help them grow with confidence."

Those attending the launch included Md Mahbub Alam; Gautam Aggarwal, President, South Asia, Mastercard; Syed Mohammad Kamal; Pranav Mehta; Munish Dhawan, Country Manager, Beverages for Bangladesh, Nepal, Sri Lanka and Bhutan at PepsiCo; Sayeeful Islam; Zakia Sultana, Director, Bangladesh, Mastercard; and Jubaer Hossain, Lead – Merchant and Commerce, Bangladesh, Mastercard. Senior officials from all four organisations were also present.