'Parjatan' or tourism

A reader, On e-mail
The development of the tourism industry depends on many inter-related issues and policies of the government. Lack of tourism awareness among the common people may also be acting as one of the hurdles to tourism development in Bangladesh. However, Bangladesh Parjatan Corporation (BPC), the government-run tourism promotion authority, is itself confusing the situation, obstructing, in the process, the popularisation of meaningful tourism as the first concept among many common and illiterate people of Bangladesh. They cannot really identify 'Parjatan' and tourism together. They believe that these two are two separate identities!! Besides, 'Parjatan', the Bengali word, does not represent the English word, 'tourism'. It has multi-faceted meanings, especially from culture and heritage, hospitality, aviation and environment points of view. Moreover, the BPC, the name given for giving 'Parjatan' its national identity, gives the idea of ambiguity for the purpose of foreign affiliation and correspondence. This is why the words -- National Tourism Organisation -- do require to be written for such affiliations and correspondence. We would like to make a solemn request to the authorities concerned to popularise tourism instead of 'Parjatan' and rename Bangladesh Parjatan Corporation as Bangladesh Tourism Corporation.