World’s Best Corporate Reputations Survey

Novo Nordisk ranks in top 10

Novo Nordisk Pharmaceuticals, a world leader in diabetes care has been ranked in the top ten for World's Best Corporate Reputations, says a press release. Reputation Institute created a variety of standardised models to provide companies with a framework for benchmarking their corporate reputations internationally and to enable identification of the factors that drive reputations. Companies Rated The Global Pulse 2008 measures the reputations of the world's largest companies in each country based on their total revenues. In Bangladesh, Novo Nordisk has got this achievement. Although other companies like Toyota (Ranked No 1) or Kraft Foods (Ranked No 7) as well as Google (Ranked No 2) is widely used by Bangladeshi consumers, none of them have direct operations in Bangladesh.