Recession and mobile phone
Recession has hit every sector and our booming mobile phone industry is no exception. Every cell phone operator is experiencing decline in the number of new subscribers' registration. They are blaming the high tax on Sim (subscribers identity module) as the main reason for this. So in order to encourage the users to activate the old unused Sim, mobile operators have come up with various promotional offers recently. They are declaring 100% to 300% recharge bonus and some are offering to give Tk 1,000 reward bonus to the users who have not used their Sim for a long period of time. Definitely, these promotional offers are unique and clever marketing policy on the part of the mobile operators and I find no harm in them. But I think they are treating their active users unfairly in the process. They are giving attractive offers to the subscribers who didn't use their Sim, but why will the active users be deprived? What harm they did to the operators by using their Sim constantly? I think if the operators encourage the inactive Sim users, they should also declare reward for the active users at the same time in order to treat all equally.
Moreover, we see whenever any mobile operator slashes their tariff, they highlight it in the media. But recently we have seen that most of the operators have increased their friends and family tariff charge without informing the people through any advertisement. This is also unfair and discriminatory.
We, the general subscribers, are always falling victim to the clever marketing strategy of the operators.
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