Facebook introduces AI-powered Creator Studio

Facebook has announced a new artificial intelligence-powered version of Creator Studio, transforming the platform's creator management tool into a standalone app designed to help content creators grow their audiences and manage their online presence more efficiently.

The new app, which is currently being tested with a select group of creators, includes Facebook's AI creator assistant, a conversational tool that provides personalised recommendations based on a creator's content style, audience engagement, performance data and growth objectives.

According to Facebook, the AI assistant allows creators to ask questions about their content performance in natural language rather than navigating traditional dashboards and analytics tools. Users can also ask follow-up questions to gain deeper insights into changes in audience behaviour and engagement trends.

The app also introduces an AI-powered comment management feature. The tool identifies comments that may require attention and generates draft responses that reflect a creator's typical tone and style. Creators can review, edit and approve these responses before publishing them.

According to Meta, when users open the app, they will be presented with a personalised list of daily priorities, including updates on recent post performance, progress towards audience and content goals, and comments awaiting responses.