The name game of startups

What is in a name? A rose would smell the same if it was named onion. However it wouldn't sound the same if you complimented someone that he or she smells like a bouquet of onions. How unromantic! The same idea is taken into consideration when a person names their product, company, band or radio station. It has to give off the vibe that you feel and defines your purpose of the set up. Sounds easy and it would have been so if other seven billion people in the world weren't thinking the same thing. So how do you make sure you get the magical, unclaimed word that meets your criteria? Here are a few steps –
1) Connect the dots – Think of the words that describe your idea the best. Starting from a food company to a death metal album, find the relevant words that inspire you or fits into your requirement. Useful sites Wordnik.com and Thesaurus.com and string along as many words as you can. Engage in recreation with idioms or local phrases that seem appealing to you and build a foundation on it.
2) Spice it up –  As soon as you have got good set of words, the process becomes interesting. The name that you will settle with can be funny, witty or sarcastic. For puns that will guarantee you eye-rolls and bemused stares, use PunGenerator.org.
For something catchy and creative, portmanteaus are very popular. It basically means joining words together. WerdMerge.com is a convenient place to explore. Popular terms like frenemy, cosplay, chillax are all results of creative juices flowing around.  
Wikirhymer.com is another nifty site that generates a slew of rhymes, near rhymes and even mosaic rhymes for every term you enter. Words like Top Shop, SubHub, FitBit can be taken as examples. So as long as you try you can find that winning name somewhere hidden along these strings of words. You can also use UberSuggest.org. to find out the terms and search words that other people are searching for.
3) Checkmate – It is required to check that whatever name you have settled with name is available across Facebook, Twitter, Tumblr, Pinterest, YouTube, Slideshare and dozens of other social platforms. This can take a lot of time so save your precious hours and head to NameChk.com.
4) Test run – It is time to display what you have researched on and exhibit with full enthusiasm. Pitch your new company or product's name to friends, frenemies, family and colleagues. Watch their reactions, and ask for their honest input. Ask for a t-shirt test! Some people might like the name but do they like it enough to wear it on their t-shirt? Keep multiple names in handy and the one with the most votes is the winner!