Why Japanese companies stay in Bangladesh

Since the political changeover in August 2024, Bangladesh has experienced significant political and social changes. Under the interim government, uncertainty remained over policy direction and the predictability of administrative procedures. It was certainly not an easy business environment for foreign companies.

Yet Japanese companies continued their operations. More importantly, some even announced new investments or business expansions during this period. One reason may be that Japanese companies do not assess Bangladesh solely on the basis of short-term political developments. They are looking beyond the immediate political risks: the country’s large population, rising income levels, competitiveness as a production base and the expansion of its domestic market. In other words, they are looking at what Bangladesh could become over the next 10 or 20 years.

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Bangladesh is gradually becoming more than a low-cost production base for Japanese companies. It is also a country where they see potential for future sales and business growth.

The 2025 JETRO Survey on Business Conditions of Japanese Companies Overseas provides some evidence. Of the Japanese companies surveyed in Bangladesh, 50 percent expected to be profitable in fiscal 2025, while 56.9 percent said they planned to expand their business over the next one to two years. At the same time, 94.4 percent identified political and social instability as an investment risk. These figures suggest an interesting contrast: Japanese companies are clearly aware of the risks, yet many continue to see opportunities for expansion.

The reason is not simply low labour costs. Bangladesh offers Japanese companies an established business base today, while its large population, rising incomes and expanding domestic demand offer the possibility of a much larger market tomorrow. In this sense, Bangladesh is gradually becoming more than a low-cost production base for Japanese companies. It is also a country where they see potential for future sales and business growth.

From this long-term investment perspective, the establishment of the Invest Bangladesh authority is an important development. On August 20, the government brought the Invest Bangladesh Act, 2026 into effect through a gazette notification, merging BIDA, BEZA and the PPP Authority into a new organisation. This is an important step towards consolidating investment promotion functions.

However, this merger does not mean that Bangladesh’s investment administration has become a unified system. Institutions such as BEPZA and Bangladesh Hi-Tech Park Authority (BHTPA), which also play important roles for investors, remain outside the new organisation. Moreover, the issues faced by investors do not end with investment promotion agencies. They may need to coordinate with various government agencies on matters ranging from work permits to tax, customs and foreign-exchange regulations.

This is why I believe the potential role of Invest Bangladesh goes beyond managing the three organisations brought together under the new authority. It could become a coordinating “control tower” that addresses cross-government issues from the investor’s perspective.

For example, information submitted by an investor could be shared across relevant agencies. Digital procedures could also create clear records of applications and decisions, reducing room for different interpretations by individual officials. The real objective should not simply be to create “one organisation”, but to create “one administration from the investor’s perspective”.

Japanese companies have continued to see Bangladesh’s long-term growth potential. If the new organisation can play this cross-government coordinating role and improve the investment experience for companies, it could further strengthen that long-term confidence.

The Invest Bangladesh authority has the potential to make Bangladesh’s investment administration simpler, more transparent and more predictable from the perspective of businesses. That is a development worth watching closely.

The writer is the country representative for Japan External Trade Organization (JETRO) in Bangladesh