MGI enters sanitaryware market with Tk 300 crore investment

Meghna Group of Industries (MGI), one of the country's largest industrial conglomerates, has entered the sanitaryware market, seeking to tap growing demand amid increased construction activity.

The group, which has been manufacturing construction materials, namely cement, for more than two decades, expanded into sanitary products five years after launching its ceramic products business in 2021 as part of its efforts to diversify its product portfolio.

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“We want to offer customers a complete range of construction material solutions to meet their needs. That's why, alongside tiles, sanitaryware is part of our portfolio expansion,” MGI Chairman Mostafa Kamal told The Daily Star recently.

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The conglomerate, which also operates in the consumer goods and energy sectors, said it has invested around Tk 300 crore in its sanitaryware business. Its factory has a production capacity of around 60,000 pieces a month and employs more than 600 people.

MGI mainly manufactures basins and commodes, which together account for nearly 80 percent of the sanitaryware market, valued at around Tk 2,000 crore. The market is growing by roughly 8 to 10 percent annually, according to industry operators.

Located in Ashariar Char, Narayanganj, the factory currently has the capacity to produce 2,000 washbasins and commodes per day.

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The group said it uses 100 percent imported raw materials, sourced from selected countries, to maintain international product standards. The materials are currently imported from Thailand, Malaysia, Egypt, India, Germany and China.

According to fiscal 2024-25 data from the Bangladesh Ceramic Manufacturers and Exporters Association, domestic products account for about 65 percent of the sanitaryware market, while imported products make up the remaining 35 percent.

“Customers today are placing greater importance on quality and reliability, alongside product variety. To meet this demand, we are giving special emphasis to the sanitaryware sector,” said Tanjima Mostafa, a director of MGI.

“Through a combination of quality ceramic products, modern designs, and operational efficiency, we want to strengthen our position in this sector by delivering Fresh Sanitaryware to our customers,” she said.

Founded in 1976, MGI operates more than 57 industrial units and employs over 65,000 people, according to a press release.