Innovations shaping smart living

LG Electronics Bangladesh remains a pioneer in smart home market, renowned for integrating ThinQ AI and energy-saving inverter technology into modern households. Mr. Gerald Sungho Chun, Managing Director of LGE Singapore Bangladesh branch discusses LG’s commitment to localised manufacturing and high-tech solutions designed to maximise durability.

LG is revolutionising the local market by combining practical AI with local manufacturing to provide durable and energy-efficient smart home solutions.

 The Daily Star (TDS): Which smart home appliance category is currently leading your sales in Bangladesh and what is driving that demand?

Gerald Sungho Chun (GSC): Dual Inverter air conditioners are leading our growth. Rising temperatures and higher electricity costs are pushing consumers toward these energy-efficient solutions. Demand peaks during pre-summer and Eid seasons.

TDS: For buyers on different budgets, how should they decide which smart appliance is worth spending more on and which features are non-negotiable?

GSC: Consumers should focus on core technology like inverter efficiency and durability. Cosmetic features should be considered secondary to voltage protection and build quality.

Our inverter technology can cut energy consumption by up to 70 percent for Bangladeshi consumers.”

TDS: Which smart products have been your best sellers in the last three years?

GSC: Our best sellers include 1.5 Ton Dual Inverter ACs and 43-inch Smart TVs. We also see high sales for 260-300L Instaview refrigerators and 7-8kg front-load washing machines.

TDS: How is your brand integrating Artificial Intelligence (AI) and IoT to make appliances more intuitive for Bangladeshi users?

GSC: We use the LG ThinQ app to help users control appliances remotely. This system allows for energy monitoring and smart diagnostics. We focus on practical AI that simplifies daily life.

TDS: What are the top three features Bangladeshi buyers should look for when choosing a smart home appliance?

GSC:  Buyers should prioritise energy efficiency through inverter technology. They should also look for durability features like Gold Fin protection. Finally, cleaner indoor air solutions are essential for health.

TDS: With rising electricity costs, how do your smart appliances specifically help consumers reduce their monthly utility bills?

GSC: Our inverter technology can cut energy consumption by up to 70 percent. Smart features like scheduling and eco modes also help users manage their power usage effectively.

TDS: Could you share insights into your company’s ongoing initiatives and future plans for the next 3–5 years?

GSC: We will expand our range of energy-efficient and AI-driven products. We are also enhancing our after-sales service. LG is currently setting up a world-class manufacturing facility in Bangladesh.