Golden Globes set new AI rules, ban AI actors
Performances that use artificial intelligence (AI) for enhancement will still be eligible at the Golden Globe Awards, organisers have said. However, performances created mainly by AI will not qualify for consideration.
The new guidelines state that a real human actor must remain the central element of any performance. AI may be used for technical or cosmetic purposes, such as de-ageing or visual adjustments. But it must not replace or significantly alter the actor’s original work.
Organisers clarified that submissions substantially generated by AI will be disqualified. The move reflects growing concern in the industry about the role of AI in filmmaking.
The decision follows a similar stance taken by the Academy of Motion Picture Arts and Sciences, which oversees the Academy Awards. The Academy recently ruled that only human performers are eligible for acting honours. It also stated that screenplays must be written by people, not chatbots.
The Golden Globes, once run by the Hollywood Foreign Press Association, are now owned by Dick Clark Productions. The awards are held each January and are seen as a key indicator ahead of the Oscars.
The issue of AI in film has gained urgency in recent years. It was a major concern during the 2023 Hollywood labour strikes, when actors and writers warned about threats to their work.
Recent projects have already tested the limits of AI in acting. An AI-generated version of Val Kilmer appeared in a film trailer, created using archival footage with the support of his family. The example has raised questions about consent, legacy, and creative control.
While AI tools continue to evolve, award bodies appear keen to ensure that human creativity remains at the centre of the industry.
For all latest news, follow The Daily Star's Google News channel.
Comments